The global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry has long recognized MICE Events in India as a dynamic force. With a growing economy, world-class infrastructure, and a diverse cultural backdrop, India has positioned itself as a prime destination for hosting both national and international corporate events.
Traditionally, cities like Delhi, Mumbai, and Bangalore have dominated the MICE scene due to their established venues, connectivity, and corporate presence. However, as we step into 2025, a new wave of emerging Indian cities is taking the spotlight. These destinations are combining modern infrastructure with unique cultural experiences, attracting both organizers and participants.
In this blog, we’ll explore the top emerging Indian cities for MICE Events in India, looking beyond the obvious giants and showcasing how these destinations are redefining corporate gatherings.
The Shifting Landscape of MICE Events in India
Until recently, MICE Events in Delhi, Mumbai, and Bangalore were the go-to choices for multinational corporations, government bodies, and associations. But with rising demand, event saturation, and infrastructure challenges in these metros, organizers are now exploring other cities.
Key reasons for this shift include:
Better infrastructure development in tier-2 and tier-3 cities.
Government initiatives to promote tourism and business travel.
Cost-effectiveness compared to expensive metros.
Unique cultural and local experiences that enhance corporate events.
Expanding corporate presence in cities like Noida, Hyderabad, and Jaipur.
Why Emerging Cities Matter for MICE Events in India
For organizers and a MICE company in India, the appeal of emerging destinations lies in three core advantages:
Freshness and novelty – Participants often look for new destinations that blend business with leisure.
Less congestion – Unlike the heavy traffic and crowded venues of metros, emerging cities offer smoother event logistics.
Incentive tourism – Cities like Udaipur or Kochi offer picturesque landscapes, making them ideal for incentive trips and retreats.
Emerging Indian Cities Redefining MICE Events in India in 2025
Let’s look at the cities set to dominate the MICE Events in India landscape beyond the big three (Delhi, Mumbai, and Bangalore).
1. Hyderabad: The IT and Convention Powerhouse
Hyderabad is quickly becoming a hotspot for MICE Events in India thanks to its booming IT sector, global connectivity, and advanced convention centers like HITEX and Hyderabad International Convention Centre (HICC).
Why Hyderabad?
World-class convention centers
Strong corporate presence (Google, Microsoft, Amazon)
Rich history and cuisine (Charminar, biryani experiences)
Hyderabad’s balance of business and leisure makes it an ideal destination for international conferences and incentive tours.
2. Noida: The Corporate and Tech Hub Near Delhi
While MICE Events in Delhi are already well-established, Noida has emerged as an independent MICE hub. Its proximity to Delhi and Gurugram, coupled with top-notch infrastructure, makes it a preferred choice for corporate gatherings.
Why Noida?
State-of-the-art venues like India Expo Centre and Mart
Growing presence of IT and multinational companies
Easy access from the capital and Indira Gandhi International Airport
For organizers, Noida offers the benefits of Delhi without the high costs and congestion of the capital city.
3. Jaipur: The Royal Heritage MICE Destination
Known as the “Pink City,” Jaipur is adding cultural charm to MICE Events in India. The city’s blend of royal palaces, modern hotels, and connectivity through Jaipur International Airport makes it a unique destination.
Why Jaipur?
Heritage venues like City Palace and Amber Fort
Luxury hotels with conference facilities (Rambagh Palace, Fairmont Jaipur)
Perfect for incentive tourism and destination conferences
Jaipur is particularly attractive for companies looking to mix business with heritage experiences, ideal for both domestic and international delegates.
4. Kochi: The Gateway to South India
Kochi is fast rising as one of the most attractive destinations for MICE Events in India, particularly for incentive tours and eco-friendly corporate events.
Why Kochi?
Kerala’s natural beauty and backwaters
Venues like Le Meridien Convention Centre
Focus on sustainable and green MICE practices
Kochi appeals to organizations aiming for team-building retreats, wellness-focused incentive tours, and conferences with a touch of nature.
5. Ahmedabad: The Business and Cultural Blend
As Gujarat’s commercial hub, Ahmedabad is rapidly becoming a go-to destination for MICE Events in India. With modern infrastructure and a thriving industrial base, it’s ideal for trade shows and corporate conventions.
Why Ahmedabad?
Mahatma Mandir Convention Centre
Growing air connectivity with global destinations
Cultural highlights like Sabarmati Ashram and textile heritage
Ahmedabad’s blend of business facilities and cultural experiences makes it a promising MICE hub.
6. Pune: The Education and IT Hub
Often called the “Oxford of the East,” Pune has become a strong player in the MICE segment due to its IT parks, educational institutions, and luxury hospitality.
Why Pune?
Venues like JW Marriott and Hyatt Regency
Strong IT and automotive industries
Youthful, cosmopolitan vibe for conferences and workshops
Pune offers a refreshing alternative to Mumbai while still being close to the financial capital.
7. Udaipur: The Luxury Incentive Destination
When it comes to incentive tourism within MICE Events in India, Udaipur stands out for its lakeside charm and regal heritage. Known as the “City of Lakes,” it is ideal for hosting luxurious corporate retreats and high-profile incentive trips.
Why Udaipur?
Luxury resorts (Taj Lake Palace, Oberoi Udaivilas)
Scenic beauty and heritage palaces
Perfect for blending business with leisure tourism
8. Goa: The Perfect Work-and-Leisure Mix
Though known mainly for leisure tourism, Goa is now carving a space in MICE Events in India thanks to its luxury resorts, beachside venues, and growing reputation for corporate retreats.
Why Goa?
Ideal for incentive tours and company offsites
Venues with stunning sea views
Relaxed environment for creative brainstorming and networking
Goa brings a fresh dimension to MICE by merging business discussions with relaxation.
9. Chandigarh: The Planned City Advantage
Chandigarh, India’s best-planned city, is gaining attention for its organized infrastructure and growing corporate presence.
Why Chandigarh?
Expanding IT sector
Venues like JW Marriott and Hyatt Regency with large conference spaces
Clean, green, and accessible city layout
It is particularly popular for MICE Events in India focused on Northern corporates.
10. Lucknow: The Cultural Capital of Uttar Pradesh
Lucknow is fast becoming a hub for MICE Events in India with government support, cultural richness, and rising infrastructure.
Why Lucknow?
Ekana Stadium and Indira Gandhi Pratishthan for large events
Blend of traditional Awadhi culture and modern facilities
Growing connectivity with metro projects and airports
Comparing Established vs. Emerging MICE Destinations in India
| Factor | Delhi/Mumbai/Bangalore | Emerging Cities (Jaipur, Hyderabad, Noida, etc.) |
|---|---|---|
| Infrastructure | Highly developed, global standards | Rapidly growing, some catching up |
| Cost | Expensive for organizers | More affordable |
| Cultural Value | Cosmopolitan, less unique | Strong local and cultural appeal |
| Saturation | Overbooked venues, traffic issues | Fresh and less congested |
| Appeal | Corporate, international business focus | Blending leisure, tourism, and business |
This shift indicates why organizers and MICE companies in India are increasingly exploring newer cities.
The Role of MICE Companies in India in This Transformation
A MICE company in India plays a critical role in identifying, planning, and executing events in these emerging cities. Their expertise ensures:
Venue selection aligned with company goals
Incorporation of local cultural elements into events
Logistics management for seamless experiences
Sustainable practices to meet global ESG goals
By collaborating with local partners, these companies ensure that MICE Events in India are world-class, whether they’re hosted in metros or emerging cities.
The Future of MICE Events in India: Looking Beyond 2025
As the corporate world embraces innovation, MICE Events in India will continue to diversify. With better connectivity, digital integration, and government support, cities beyond Delhi, Mumbai, and Bangalore are set to host some of the largest international conferences, exhibitions, and incentive tours.
Future trends include:
Hybrid models for global reach
Sustainability-focused MICE in eco-friendly destinations like Kochi
Luxury incentive retreats in cities like Udaipur and Goa
AI-powered event planning to maximize ROI
Conclusion
While MICE Events in Mumbai, Delhi, and Bangalore remain pillars of India’s event industry, 2025 is bringing a new wave of emerging destinations. Cities like Hyderabad, Noida, Jaipur, Kochi, Ahmedabad, Pune, Udaipur, Goa, Chandigarh, and Lucknow are reshaping the narrative of MICE Events in India by offering fresh venues, cultural depth, and cost-effective solutions.
For businesses and organizers, this shift is an opportunity to explore innovative locations that combine corporate needs with memorable experiences. With the expertise of a MICE company in India, these destinations will continue to put India on the global MICE map.
The future of MICE Events in India is not just about established metros—it’s about embracing diversity, sustainability, and creativity across the nation.
